theLULAdesigns

Challenge
Design a pamphlet that explains the Nigerian roots of Jojolo and the essence of “singing the story”.

Solution
The traditional Nigerian drum is showcased because it is the central instrument in “singing the story”. Rhythmic patterns of earth toned color bars create visual drumming throughout the pamphlet. The organic color palette was inspired by the owner of Jojolo who is of Nigerian decent and his desire to be close to and one with nature. The layout allows freedom for elements to flow up and down the pages mimicking intonations when singing.