theLULAdesigns

Challenge
Design an identity proposal for a new look for the organization that will empower and invigorate the community about littering, recycling, and community upkeep.

Solution
The illustrative comic book approach brings youth, energy, and freshness to the mark. The “sparkle” on the statue relays a sense of cleanliness and dynamism while the yellow shock wave in the background creates energy and presence creating a call-to-action aura.